# GoPoint AI Audit > A free, two-stage lead-generation tool that gives an operator a personalized, conservative dollar figure for the time their team wastes on repetitive work — then routes qualified teams to a paid AI-enablement engagement. **Live tool:** /audit **Parent company:** GoPoint — a systems company ("Systems > Assets"). GoPoint designs and builds creative, product, and growth systems. The AI Audit is its top-of-funnel lead magnet for AI-enablement consulting. --- ## What the AI Audit is The AI Audit is an interactive web tool that estimates how much money a team is losing to manual, repetitive work that AI plus good process could recover. The visitor answers a short quiz and immediately sees a credible, deliberately conservative dollar figure — "$X/year realistically recoverable." The number is the hook; capturing a qualified lead is the goal. It is positioned for skeptical operators. Every assumption underclaims so the figure survives scrutiny. ## The core value proposition - **Personalized proof, instantly.** A cold visitor gets a real number tied to their own team in under a minute, before giving up any contact info. - **Credibility through conservatism.** The math uses fully-loaded payroll cost (not inflated "your time is worth $300/hr" opportunity value) and honest recovery rates (AI recovers 40–70% of a task, never 100%). A transparent "How we calculated this" panel shows every input. - **Self-qualifying.** If the recoverable dollars don't clear a healthy multiple of the engagement cost, the tool honestly routes the visitor to a lighter DIY path instead of hard-selling. Filtering out tire-kickers is a feature. ## Who it's for (target audience) - Operations, marketing, finance, and customer-service leaders at small-to-mid teams. - Founders / GMs feeling the drag of busywork. - Series A+ companies maturing their processes. - People actively feeling one of these triggers: drowning in busywork, just hired or about to, tried AI and it didn't stick, or simply curious. ## The pain points it speaks to - Teams spending huge chunks of the week on reporting, content production, data entry, customer emails, scheduling, document summarizing, or lead qualification. - "We know AI could help but we don't know where to start or what it's worth." - Rising headcount cost for work that is repetitive and rules-based. ## How the funnel works (the flow) 1. **Stage 1 — Quick Score (6 tap-only questions, no email required).** One question per screen with a progress bar: 1. What best describes your work? (Operations, Marketing, Finance/bookkeeping, Customer service, Founder/GM, Admin/data entry) 2. Which of these eats the most time? (multi-select up to 3: reporting & dashboards, content/copy, data entry & reconciliation, answering customer emails, scheduling & coordination, summarizing docs/research, qualifying leads) 3. How many hours/week does the typical person spend on this? 4. How many people touch it? 5. How are you using AI today? 6. What made you look into this now? 2. **Instant result screen.** The headline dollar figure animates counting up. Shows the supporting line ("your team spends ~N hrs/week on this — about $X/yr in loaded labor cost"), names the single biggest lever, and offers an expandable transparent-math panel. Shown BEFORE any email capture — the value is the bait. 3. **Email gate.** "Get your full breakdown + your top 3 opportunities." Captures name, email, company. The lead is saved here. 4. **Stage 2 — Full Audit (deeper questions, after email).** For each selected time sink: how it works today, what tools/systems are involved, how standardized it is. Plus three qualifiers: what a 90-day win looks like, what they've already tried, who else needs to say yes. 5. **Final results + routing.** Shows the breakdown and either a strong "Book your free 20-min call" CTA (qualified / good fit) or a soft "one-time setup or DIY playbook" path (not a fit). A recap can be emailed to the lead. ## How the number is calculated (the model, in plain terms) - Each function maps to a blended, fully-loaded hourly rate (roughly $30/hr for admin or customer service up to $85/hr for a founder). - Each time sink has an honest recovery rate (40%–70% of that task's time is realistically recoverable). - Weekly hours = hours-per-person × number of people; annualized over 46 working weeks (conservative, minus PTO/holidays). - Annual cost = annual hours × rate ("this work costs you $X/yr"). - Recoverable dollars = annual hours × blended recovery rate × an AI-maturity modifier (more advanced teams have less headroom) × a 0.85 conservatism haircut × rate. This is the headline number. - Fit check: the team is a clean fit for the paid retainer (~$1,500/mo) when recoverable dollars are at least 3× the annual retainer. Worked example: a marketing leader picking Reporting + Content, 5–15 hrs/week, 2–5 people, using ChatGPT occasionally sees ~$30,600/yr recoverable against ~$69,000/yr of loaded cost. ## The two outcomes / CTAs - **Good fit:** "At ~$1,500/mo you'd be capturing about $X/yr — let's map the fastest path." → Book a call. - **Not a fit:** "Your highest-leverage move is probably a one-time setup or a DIY playbook, not a monthly engagement." → Soft DIY resource. No hard pitch. ## Brand & tone for messaging - Voice: sharp, confident, operator-to-operator. "A sharp operator made this," not "a marketer made this." - Aesthetic: clean, technical, minimal — monochrome with a single warm-earth accent, lots of whitespace, the number as the hero. No hype, no emoji-confetti, no stock-photo clutter. - Core philosophy: Systems > Assets. Honesty and conservatism are the differentiators. - Mobile-first; most traffic is expected on phones. ## Marketing angles an agent can use - Lead with a provocative, concrete number: "Find out what busywork is really costing your team — in 60 seconds, no email required." - Emphasize the honesty/credibility hook: conservative math, fully-loaded cost, transparent formula. - Speak to specific time sinks (reporting, content, data entry, customer emails, scheduling, research, lead qual) as separate ad/landing angles. - Trigger-based segments: "Drowning in busywork?", "Just made a hire?", "Tried AI and it didn't stick?" - The free instant result is the offer; the booked call is the conversion event.