Enterprise YouTube benchmarks · Edition 03
Is your YouTube channel performing well? Start with the right comparison.
A view count on its own tells you very little. These benchmarks show how enterprise channels in your category publish, attract views, and earn visible engagement, so you can see what deserves a closer look. Read our benchmark method notes for the definitions and limits.
Choose the right peer set
Choose the category that best matches your buyers.
A fair comparison starts with similar companies. Pick a category to see publishing, views, and visible engagement across that group. We will also be clear about what public YouTube data cannot tell you.
Marketing & sales technology
For companies selling to marketing, revenue, and growth teams.
See how often peers publish and whether viewers respond.
Technical software
For companies trying to reach developers and technical buyers.
See how depth, freshness, and a growing video library affect performance.
Cybersecurity
For security platforms speaking to IT and security leadership.
See how security channels earn attention in a careful, evidence-minded market.
Start with your channel
See how your channel compares.
Enter your YouTube handle and choose the closest category. You will get an immediate comparison using public channel data. No email, account access, or tracking code required.