GoPoint

Enterprise YouTube benchmarks · Edition 03

A clearer way to read channel performance

Is your YouTube channel performing well? Start with the right comparison.

A view count on its own tells you very little. These benchmarks show how enterprise channels in your category publish, attract views, and earn visible engagement, so you can see what deserves a closer look.

Verified public dataCategory distributionsNo leaderboard

Choose the right peer set

Choose the category that best matches your buyers.

A fair comparison starts with similar companies. Pick a category to see publishing, views, and visible engagement across that group. We will also be clear about what public YouTube data cannot tell you.

01

Marketing & sales technology

For companies selling to marketing, revenue, and growth teams.

View the benchmark

See how often peers publish and whether viewers respond.

02

Technical software

For companies trying to reach developers and technical buyers.

View the benchmark

See how depth, freshness, and a growing video library affect performance.

03

Cybersecurity

For security platforms speaking to IT and security leadership.

View the benchmark

See how security channels earn attention in a careful, evidence-minded market.

What a benchmark is for

Use the numbers to ask better questions.

  1. 01

    See what is typical

    Compare your channel with a range, not one magic number.

  2. 02

    Look beyond total views

    Find out whether performance is broad or carried by a handful of videos.

  3. 03

    Know what to review next

    Use the patterns to focus your next content and production decisions.

Start with your channel

See how your channel compares.

Enter your YouTube handle and choose the closest category. You will get an immediate comparison using public channel data. No email, account access, or tracking code required.

Free. No email, no account access, no tracking code.

What the data cannot show

Some important answers are not public.

We observe public uploads, views, visible likes, and comments. We do not infer impressions, CTR, spend, watch time, retention, traffic sources, demographics, pipeline, or buyer intent. Treat this benchmark as a useful starting point, then bring in your private analytics and business results before making a decision.