GoPoint

YouTube Intelligence · Method notes

Evidence, with its limits in view.

These notes explain what the benchmark observes, how category figures are reported, and what public YouTube data cannot establish.

Sources, definitions & limits

The source

What data does the benchmark use?

Published benchmark pages read from a verified cohort edition of public channel and video statistics. GoPoint does not substitute sample figures when a verified edition or category aggregate is unavailable.

Public observations include uploads, views, visible likes, and comments. Videos less than 30 days old are excluded from performance metrics because they are still gathering views.

How results are shown

How should you compare a channel?

Category pages show the 25th percentile, median, and 75th percentile where appropriate. These ranges provide peer context, not a leaderboard. Company names, handles, ranks, and per-company figures remain private.

What does engaged reach mean?

Engaged reach identifies views on videos meeting the published visible-engagement threshold: at least 10,000 views and visible likes and comments equal to 0.2% of views or more. Industry-level engaged reach uses a view-weighted aggregate.

Engaged reach is descriptive. It does not prove that the video caused a business result.

What public data cannot show

Can public data separate paid and organic views?

No. Public data cannot reveal impressions, click-through rate, spend, paid versus organic views, watch time, retention, traffic sources, demographics, pipeline, or buyer intent. Private analytics can add context in a paid engagement, but the public benchmark does not estimate those values.