Free project review Senior-led since 2012 Published pricing

Studio/Website redesign services

GOPOINT / SERVICE GUIDE

Website redesign services

Website redesign services for growing teams that need a clearer story, a more useful customer journey and a site their marketing team can maintain. GoPoint plans and builds redesigns and AI-first rebuilds, with old URLs and search equity treated as part of the work.

FREE PROJECT REVIEWSTEP 1 OF 4

What do you need?

About two minutes. Free review, no sales call. We reply within one business day.

THE WORK / 01

Website redesign services should start with the job to be done

A redesign is not successful just because the new site looks different. It should help the right people understand the offer, find evidence and take an appropriate next step. We start by learning what the current site needs to do, where customers get stuck, what the marketing team needs to publish and which business measures can guide the work.

That discovery informs the page structure, content priorities and technical plan. We review existing pages and analytics where available, interview the people closest to the customer and identify dependencies such as CRM forms, language requirements or product integrations. The result is a scoped plan grounded in the site you have and the business you are building.

THE WORK / 02

Give visitors a clear route from question to inquiry

People arrive with different levels of understanding. Some need a quick explanation; others need proof, comparisons or details before they can speak with a team. We shape navigation and page hierarchy around those needs, make the primary action visible and ensure supporting content answers useful questions instead of repeating a slogan.

We design for small screens from the start. That means readable type, clear tap targets, concise page sections and forms that ask for information relevant to the next conversation. Accessibility and performance are part of a dependable experience, not a layer added after the interface is finished.

THE WORK / 03

Choose a platform your team can live with

The right platform depends on the people who publish, the content model, integrations and the degree of control your organization needs. A traditional content management system can be a good fit when governance, editorial roles or established workflows are essential. An AI-first workflow may help a small team make routine updates more directly, with review and deployment controls still in place.

We explain the tradeoffs before recommending a direction. Platform choice affects how pages are built, how changes are reviewed and who will own maintenance. We avoid presenting a tool as the answer by itself; the important question is whether it supports the team's real publishing and approval process.

THE WORK / 04

Protect the useful parts of the existing site

Existing URLs can hold valuable links, search visibility and customer references. We inventory the pages that matter, identify duplicates or obsolete content and plan where each useful page should go. When a URL changes, we create a redirect map and test it before launch. We also review titles, descriptions, internal links and canonical paths so the new structure is coherent.

A migration plan cannot promise that rankings will never move. Search systems respond to many factors outside a build team's control. It can reduce avoidable mistakes by preserving relevant content, redirecting changed addresses and checking critical pages after launch. We make those checks visible in the project plan rather than treating them as a last-minute technical detail.

THE WORK / 05

Build in focused rounds with early review

We work through clear milestones: content and structure, visual direction, working templates, integrations, quality review and launch readiness. Your team sees working pages early enough to correct assumptions before every detail is locked. Reviews are organized around decisions, so feedback stays specific and the work keeps moving.

Senior GoPoint staff remain close to the project from scope through launch. We coordinate with internal teams and existing partners, document decisions and surface dependencies quickly. That approach helps marketing leaders understand what is happening, what input is needed and what the next milestone will deliver.

THE WORK / 06

Measure the new site against practical outcomes

Before launch, we agree which signals matter: qualified inquiries, conversion between priority pages, accessibility checks, site health or publishing turnaround. Analytics should answer a real question and respect privacy. We do not treat raw traffic or page count as proof that a redesign is working.

After launch, we review the evidence available and prioritize improvements. Some changes can be made quickly; others need more research or technical work. A website is an operating part of the business, so the plan should leave your team with a way to improve it rather than a finished artifact that is difficult to touch.

PUBLISHED PRICING

Know the range before we talk.

These ranges come from GoPoint's published pricing. Your scope depends on the work, systems and review needs involved.

Launch: $15K–$30K
Replatform: $30K–$80K
Platform: $80K–$150K+

See all pricing

NAMED WORK EXAMPLE

Cool Mom Picks

The editorial website combines gift guides, seasonal hubs and a gift finder in a responsive experience. It is a named example of content architecture and a useful visitor path, not a claim about a specific conversion result.

Explore selected work

QUESTIONS, BEFORE YOU START

Clear answers for the first conversation.

How much does a website redesign cost?+

Published website ranges are Launch at $15K–$30K, Replatform at $30K–$80K and Platform at $80K–$150K+. Scope determines the fit.

Can you redesign an existing website without losing SEO?+

We inventory important URLs, preserve useful content, map changed addresses and test redirects. Search outcomes cannot be guaranteed, but avoidable migration errors can be reduced.

Can our team update the site after launch?+

Yes. The platform and content workflow are selected with your publishing team and approval needs in mind.

How long does a redesign take?+

Timing depends on content, approvals, integrations and migration size. We set milestones after discovery rather than assuming every site has the same schedule.

Do you support the site after launch?+

Yes. Hosting and care is published at $300–$1,250 per month, and broader growth support can be scoped separately.

ONE CLEAR NEXT STEP

Tell us what needs to work better.

A senior team member reads every inquiry and replies within one business day.