GOPOINT / SERVICE GUIDE
Conversion rate optimization and landing pages
For teams getting traffic but too few qualified inquiries, we improve landing pages, forms and follow-up paths, then review the evidence. Monthly growth retainers range from $5K–$20K, depending on the work included. Paid media spend is separate.
Where are visitors dropping out?
We map the path to inquiry using available analytics, customer questions and sales feedback. Forms and guided intake are assessed against that journey; we do not assume one will always outperform the other. The goal is a qualified next step, not a bigger click count.
What should you test first?
We define the question, change and measure before improving a landing page, offer, form or email journey. Tracking and mobile behavior are checked before release. Supporting content or video should resolve a buyer question, not add another distraction.
When is there enough evidence to decide?
With enough traffic, we agree a test design and review window. Otherwise, usability evidence and customer feedback guide smaller improvements. A monthly roadmap records priorities and responsibilities; reporting separates conversion counts from lead quality and states the data’s limits.
Before you start.
Do we need enough traffic for A/B testing?
Yes, a meaningful controlled test needs sufficient volume. With limited traffic, we prioritize usability evidence, customer feedback and clear measurement instead.
What can a monthly engagement include?
Landing pages, funnel improvements, email, content and technical work are prioritized against an agreed roadmap and available capacity.
How is the engagement scoped?
We agree a monthly roadmap, delivery capacity and review cadence around the journey that needs improvement. Published growth ranges are planning guides, not a promise of results.
Can you guarantee a conversion lift?
No. Results depend on the offer, audience and implementation. We track agreed measures and recommend changes based on the evidence.