Free project review Senior-led since 2012 Published pricing

Studio/Website migration services

GOPOINT / SERVICE GUIDE

Website migration services

Website migration services for teams moving from WordPress, Squarespace, Wix, Webflow or Drupal to an AI-first platform. We plan inventory, redirects, launch checks and monitoring.

FREE PROJECT REVIEWSTEP 1 OF 4

What do you need?

About two minutes. Free review, no sales call. We reply within one business day.

THE WORK / 01

Website migration services start with an inventory

Before moving a page, we need to understand what exists and what it is for. We collect known URLs and compare them with content, analytics and stakeholder knowledge where available. The inventory identifies important pages, duplicate material, useful resources, outdated campaigns and paths that should not disappear without a decision. It gives marketing and subject experts a chance to decide what should be kept, revised, combined or retired. We note page owners, dependencies and content needing review. For a larger site, we can prioritize by customer value, available traffic information, backlinks and business importance.

A thorough inventory creates the foundation for every later decision. It makes content ownership visible, exposes outdated promises and helps the team retain material that still serves buyers. We record how page types relate and which links, forms or downloadable resources are still in use. The inventory also gives stakeholders a manageable review list instead of asking them to rediscover the whole site during the build.

THE WORK / 02

Plan the new structure before mapping redirects

A migration changes more than the platform. It can change page names, navigation and relationships between content. We agree the new structure and destination for each page worth keeping, then prepare a redirect map from old addresses to the most relevant new destination. Broad redirects that send unrelated pages to a generic destination are avoided. Redirects are checked for loops, chains, missing destinations and conflicting rules. Search performance can fluctuate; no migration can promise otherwise. Careful mapping reduces preventable errors and makes the change easier to monitor.

We preserve existing URLs when they remain useful and explain the reason when an address needs to change. We check internal links and important third-party references where information is available. The redirect plan is reviewed before launch and tested in the production environment. This is practical risk reduction, not a guarantee that rankings or traffic will stay exactly the same.

THE WORK / 03

Move content with its context intact

Content migration includes more than copying text. We review page titles, descriptions, headings, image alternatives, links, downloadable files and important structured information. We check how templates represent different content types and confirm that the new system supports the publishing workflow the team expects. Platforms we commonly assess include WordPress, Squarespace, Wix, Webflow and Drupal, with a move to an AI-first platform when it fits the team.

Each platform stores content differently and may have integrations or custom behavior that needs attention. Discovery establishes what can move directly, what needs adaptation and where manual review is safer. We also confirm how the team will edit and approve content after the move. A migration succeeds as an operating change only when people can publish and maintain the new site.

THE WORK / 04

Prepare a launch that can be checked

Before launch, we test priority pages and journeys in the new environment. Checks cover mobile layouts, navigation, forms, integrations, metadata, canonical addresses, robots settings, redirects and accessibility basics. We review staging access and coordinate the launch window with whoever controls the domain, hosting and existing systems.

A launch checklist names owners and expected outcomes, making it easier to see whether every critical step is complete and what to do if something behaves differently in production. We plan how the old site will be handled, confirm backups where appropriate and ensure the team knows how to publish routine updates after the move. This shared checklist reduces last-minute ambiguity.

THE WORK / 05

Monitor the site after the move

The work continues after the new site is live. We check that important addresses resolve, redirects lead to the correct content, forms submit and analytics function as intended. We review crawl and indexing signals where access is available, then investigate unexpected errors or missing pages with the team.

Monitoring focuses on useful indicators rather than a promise that every search position will remain unchanged. We document issues, assign owners and prioritize fixes based on customer impact and business importance. The first weeks after launch are a chance to catch problems while the migration is fresh. We can also review how publishing feels to the team and make practical adjustments.

THE WORK / 06

Understand the published migration range

Published website pricing lists Launch at $15K–$30K for up to 15 pages on an AI-first platform; Replatform at $30K–$80K for up to 50 pages from a traditional CMS, including redirect mapping, integrations and bilingual-ready structure; and Platform at $80K–$150K+ for custom tools, multi-location or multilingual needs, CRM integrations or a large content migration.

A project may need more or less than a typical range suggests. Page volume, content condition, language support, integrations, approval requirements and custom functionality affect the plan. We review those details before proposing scope, so the number reflects the actual migration. We can also help decide whether to move all content at once or prioritize in sensible phases.

PUBLISHED PRICING

Know the range before we talk.

These ranges come from GoPoint's published pricing. Your scope depends on the work, systems and review needs involved.

Replatform: $30K–$80K
Platform: $80K–$150K+

See all pricing

NAMED WORK EXAMPLE

Cool Mom Picks

Its editorial site uses gift guides, seasonal hubs and a gift finder, illustrating why an inventory should preserve relationships between page types and visitor needs. This is context, not a migration outcome claim.

Explore selected work

QUESTIONS, BEFORE YOU START

Clear answers for the first conversation.

Which platforms can you migrate from?+

We commonly assess WordPress, Squarespace, Wix, Webflow and Drupal, along with their content, integrations and custom behavior.

Will a migration preserve our search rankings?+

No one can guarantee rankings. An inventory, relevant redirects, preserved content and post-launch checks help reduce preventable losses.

What does a website migration include?+

Depending on scope, it includes inventory, content decisions, redirect mapping, platform setup, content transfer, launch checks and monitoring.

How much does a replatform cost?+

The published Replatform range is $30K–$80K for up to 50 pages, with redirect mapping, integrations and bilingual-ready structure.

Can you migrate a multilingual site?+

Yes. Language needs are reviewed in discovery; the published Platform range includes multilingual needs among its scope examples.

ONE CLEAR NEXT STEP

Tell us what needs to work better.

A senior team member reads every inquiry and replies within one business day.