GOPOINT / SERVICE GUIDE
Video production and YouTube strategy
For teams that need video for their website, campaigns or YouTube channel, we plan and produce the work around its audience and use. Monthly production ranges from $3K–$12K; one-off shoots cost $5K–$15K. Deliverables and review rounds are agreed before production.
What should the video do?
A format should explain an offer, demonstrate a process or answer an audience question. Channel review uses the available evidence. Our separate YouTube Intelligence product provides research and diagnostics.
What does production include?
We plan the narrative, scripts, footage, graphics and subject-expert input. Edits, captions, titles and website destinations reflect the agreed channels. Brand and campaign creative can be coordinated without forcing every placement into the same cut.
Do you need a one-off shoot or ongoing production?
The plan covers research, recording, editing, approvals and distribution, including opportunities to reuse footage. Reviews consider engaged viewing, audience response, format patterns and cost per engaged view when costs are supplied, then decide whether to continue, change or stop.
Before you start.
Do you produce video or only advise?
Both can be scoped: channel direction, format planning and short- or long-form production.
Can we start with a one-off shoot?
Yes. One-off shoots and monthly production are available. Deliverables, channels, production needs and review responsibilities determine the scope.
Can you work with our in-house team?
Yes. We agree responsibilities with your existing staff or production partners and take on the work you need.
Is YouTube Intelligence included?
No. It is a separate evidence-led product with its own scope and pricing. Its benchmarks are context, not universal targets. Studio production does not guarantee views or leads.