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GOPOINT / SELECTED WORK

Work that makes the system clearer.

A selection of brand, product, website and growth work built with marketing teams. Some engagements are shown by client; case studies are anonymized.

Danaher website design.
FIG. 01 — Danaher · Website design.Visit Danaher
Danaher social campaign cards.
FIG. 02 — Danaher · Social system.Visit Danaher
LendingTree Spring product design.
FIG. 03 — LendingTree Spring · Product design.Visit LendingTree Spring
LendingTree Spring design system.
FIG. 04 — LendingTree Spring · Design system.Visit LendingTree Spring
SquizPlay home page showing live sports predictions, trivia and rewards.
SquizPlay mobile experience for live sports predictions, trivia and rewards.
FIG. 05 — SquizPlay · Product design & build: live sports predictions, trivia and rewards.Visit SquizPlay
Mogul League brand and product experience.
Mogul League mobile fantasy sports experience.
FIG. 06 — Mogul League · Brand & product: year-long multi-sport fantasy platform.Visit Mogul League
Cool Mom Picks editorial website featuring gift guides and seasonal hubs.
Cool Mom Picks mobile editorial website.
FIG. 07 — Cool Mom Picks · Editorial site & AI search: gift guides, gift finder, seasonal hubs.Visit Cool Mom Picks
Upromise acquisition landing page and sign-up funnel.
Upromise mobile acquisition landing page and sign-up funnel.
FIG. 08 — Upromise · Website & growth: acquisition landing page and sign-up funnel.Visit Upromise

ANONYMIZED CASE STUDIES

Systems designed around real constraints.

Brand system refactor

Series B Fintech

The problem

Marketing team was spending 60% of their week on manual resizing and minor edits. Brand consistency was fracturing across 4 global regions.

The system

We built a programmatic brand system in Figma with strict tokenization. We deployed a centralized asset generator (ACE Pilot) that automated 80% of routine social and ad production.

The outcome

Designers reclaimed 25 hours/week. Brand consistency rose from 62% to 98% (internal audit).

Growth architecture

Enterprise SaaS

The problem

Landing pages were taking 3 weeks to ship. CAC was rising because testing velocity was too slow.

The system

We designed a modular landing page component library in React/Tailwind. We implemented a headless CMS structure that allowed marketing to build pages without engineering intervention.

The outcome

Ship time reduced from 3 weeks to 2 days. Experiment velocity increased 4x.

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